Our Investment in Popcorn

Today we can announce that we’ve invested in Popcorn, the fastest way to get the groceries, snacks, drinks, baby food, pet food, personal care items, and household essentials you want! While fast delivery companies have been a hot topic the past few years, Popcorn stands out in a number of ways that got us excited enough to roll up our sleeves and partner with the company.

We couldn’t be more impressed with Onur Kardeşler and Ece Cokar, two founders that have a knack for iterating and testing until they’ve gotten it right. Their ability to deeply understand the space, rapidly iterate and maniacally execute is as good as we’ve ever seen. In a business where every penny matters, they impressed us with the speed and detail at which they operate.

While the space may feel saturated with competitors, Popcorn is zigging where others zag. Popcorn’s van-centric approach and dynamic delivery model gives them some unique operational and marketing advantages. These advantages allow them to execute an asset-light growth model, enabling better unit economics due to increased deliveries each hour.

Popcorn’s model also provides them with a unique marketing advantage. Not only are the vans stocked with ~1,500 SKUs curated for the demand of each route, but they double as out of home advertising. The unique designs and bright colors provide a massive brand building opportunity for the company as they drive around for deliveries, keeping them top-of-mind for the consumer.

If you're interested in learning more about Popcorn and want to make your first order (Bay Area 👀), or join their growing team, check them out at popcornvan.com.