SiteVue: Making the Frontline Visible

Roughly 80% of the American workforce are frontline workers. They run manufacturing lines, move products, and build with their hands. And almost none of that work is measured. The state of the art for understanding a plant floor is still a supervisor with a clipboard and a stopwatch, sampling a fraction of a shift. The cost of these blind spots, in the form of unplanned downtime, lost productivity, idle time, and safety incidents, runs to more than $1Tn for just the world’s 500 largest companies. Many of these industries run on razor-thin margins and manage staggering annual turnover. Yet, the people and businesses with the least margin for error have the poorest visibility into their own operations.

SiteVue brings this visibility to the frontline. SiteVue is a vertically integrated AI company that turns frontline industrial work into real-time operating data. The company designs and builds its own low-cost cameras, trains its own AI models, and delivers everything through one platform spanning productivity, quality, and safety. Because SiteVue owns the entire stack, their system molds itself to each unique factory, plant, or working environment. Footage is processed on-site with worker privacy protected by design. The result: operators finally see their own floor without surrendering an ounce of how they run it.

Owning the stack matters because these operators have been burned. For years they've been pitched "AI" that didn't work — pilots that never left the conference room, software that couldn't handle the nuanced demands of a real plant, vendors who vanished after the contract was signed. The bar for earning an industrial leader's trust has never been higher, and it isn't cleared with a product demo. It's cleared by solving a problem.

That's exactly how SiteVue shows up for every customer. Recently, Andrew Jebasingh, SiteVue's founder and CEO, arrived at a prospective customer's facility to run a demo and found the site's WiFi wasn't working. Andrew came prepared with a Starlink unit that he grabbed from his truck, climbed onto the roof, installed, and finished an impeccable demo. Every industrial environment is different, and this kind of ingenuity — solving the problem in front of you rather than selling the product behind you — is exactly what this market has been waiting for. It's why customers describe SiteVue as a partner, not a vendor.

Another reason SiteVue is winning is more mathematical. Trillions of dollars in capex have been deployed into America's existing factories, plants, and facilities, and the people running them are looking to drive as much ROI as possible from their investments. There is exciting work happening in robotics and next-generation manufacturing — but rip-and-replace is an expensive strategy that destroys near-term returns. The far bigger opportunity is helping operators get more out of what they've already built. That is precisely what SiteVue does: it layers intelligence onto the plants America already has, while also building a plan for the future.

Andrew brings rare credibility to this problem. He spent five years at Amazon leading engineering on Prime delivery optimization and fulfillment safety — software meeting physical operations at massive scale — followed by four years in engineering leadership at Meta. Throughout his career, Andrew has rallied others around his vision, which is why we’re very excited about the team he is building.

At Penny Jar, we believe the industrial base will be a driving force in the AI roadmap, not a passive recipient. We look for founders who earn trust in industries that have every reason to be skeptical — and who understand that in the physical economy. The companies that win are the ones that solve real problems for their customers without forcing them offline for days or weeks. This is Andrew and SiteVue at its core.

We're proud to co-lead SiteVue's $7.5M seed round alongside Overture, with participation from Silence, Spring Bank, Mana Ventures, Outset Capital, WaterStone, and Untapped Ventures. Grateful to be partnering with Andrew and the entire SiteVue team as they bring visibility to the work that powers the American economy.